A month ago I walked into my local McDonald’s to get a double cheeseburger meal. Needless to say I wasn’t prepared for what I was walking into. The place looked like Starbucks. Never in my life had I been in a McDonald’s with flat screen TVs, sofas, and a wi-fi cafe.
Honestly, I thought nothing about it until I saw this story from businessweek.com . Apparently McDonald’s is undergoing a major overhaul. Young adults and people who want to hang out are their target.
Can McDonald’s establish the appeal of Starbucks and became a casual hangout?



