The The Parent’s Television Council is a very interesting group.  Per their website their stated mission is:

to promote and restore responsibility and decency to the entertainment industry in answer to America’s demand for positive, family-oriented television programming. The PTC does this by fostering changes in TV programming to make the early hours of prime time family-friendly and suitable for viewers of all ages.

Because of the pervasive and powerful influence of television, the PTC seeks to discourage the increasingly graphic sexual themes and dialogue, depictions of gratuitous violence, and profane/obscene language that have crowded out family viewing options. The PTC concentrates on broadcast television, which uses the public airwaves to enter every home with a television set, and expanded basic cable, which millions of households rely on for their TV programming.

At first glance I didn’t think they were a very effective organization.  I can’t seem to turn on the TV without seeing sexual innuendo or violence.  I don’t have any kids so I’m fairly immune to it.  Out of curiosity I looked into the PTC’s press room and found the following information.

• The PTC has taken a strong interest in the MTV show skins.  They thanked H&R block for removing their ads from the show.  They’ve also publicly denounced any company involved in advertising on the show.
• They produce an annual list of best and worst advertisers.  Per their site “Best” companies primarily sponsored programs with positive, family-friendly themes while advertisers that earned the “worst” label commonly appeared on shows that included harsh language, violence and sexual content.

They appear to be a fairly persistent organization that can impact a show’s bottom line by driving advertisers aways from a show.  Their effectiveness isn’t in question today.  Today we’re talking about their impact on the television business.  So what do you think?

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