Christmas is filled with gift giving. Millions give and millions receive gifts on and around the Christmas holiday. I have frequently heard the saying “Why not give the gift that keeps on giving”. This popular term has been throw around and used with car sales ads, electronics, jewelry, books, workout equipment, and even high end food.

Since the phrase is kicked around so loosely, it leads me to believe that it is just another loose term.  Or is there really a gift that keeps giving.

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