Today we are interviewing John Jantsch.  John is a marketing consultant, award winning social media publisher and author of Duct Tape Marketing and The Referral Engine.

1) What is your website about?

We stick pretty much to practical small business marketing ideas and strategies. These include what’s new and worthwhile online, but also how to fuse online and offline tactics into a total system.

2) Why did you start your blog?

Initially (this is 2003 mind you) it just looked like an easy way to publish information so we could build traffic to sell online version of our products, but it quickly grew to mean much more and eventually become the front door to an internationally recognized brand.

3) What has been the most explosive post on your blog and why?

I used the Dixie Chicks as an example of intentionally narrowing your market focus, which is something they did a few years back that blew up, but eventually defined a much more loyal customer base. Needless to say lots of folks looked past the example and simply wanted to vent their political take. I’ve not used this approach, but it was a good example of how controversial topics can draw traffic and comments.

4) What is the craziest/most interesting exchange you’ve seen in your blog comments and why?

I asked readers if what they ordered at Starbucks said anything about them from a marketing standpoint – that drew some pretty funny drink orders and comments.

5) What is the best article for a new reader on your blog to see?

Why Social Media Doesn’t Matter Anymore

***In John’s post, Why Social Media Doesn’t matter anymore he lists several things that matter more than social media.  They are prospect engagement, customer experience, collaboration, and fusion.  Our poll question will focus on which elements matter more in marketing.***

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