December 31, 2009 marked more than the end of a joyous year. Unfortunately, it also marked the end of Tiger Wood’s second major endorsement. AT&T joined Accenture in dropping Tiger Woods today.
Tiger was never displayed in many commercials, but he sported the AT&T logo on his golf bag. Tiger was also the host of the AT&T National PGA Tour event. The Tiger Woods Foundation is the beneficiary of the event and cannot be severed because of a contractual agreement through 2014.
Tiger’s annual 100 million salary does not come entirely from the golf game, but from the many endorsements he has. Since his Thanksgiving Day accident and admission of extramarital affairs many companies (Gillette, Tag Huer, and Electronic Arts) have ceased displaying Woods commercials and advertisements. Others like Accenture and now AT&T are pulling all together.
It seems that Tiger’s millions are going to gradually slip away with each company….What do you think….
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His pockets aren’t hurting. He is still making a ton of money. Another company will pick up the slack and give him a “second chance”.
And if this doesn’t happen, they’ll come back next year after he rapes the PGA (IF he can get his head on straight and leave the hoes alone).
I agree. Tiger was the first athlete projected to make a billion dollars in the sport. He is doing just fine.
Tiger will be fine. In a couple of months when the media gets off his back and he leaves the sex addiction clinic. He will be picked up again. It is just a matter of letting the hype falter a bit.